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For personal
injury compensation claim companies, gaining a good placement
in the search engine rankings is competitive and involves a
combination of good keyword analysis and link building strategies
to achieve top 10 rankings for phrases such as compensation
claim, whiplash
compensation, personal
injury solicitors and other variations on these e.g. personal
accident solicitors and no
win no fee compensation etc.
The on-page
optimisation (keyword densities etc) and off page optimisation
(link building campaigns etc) are crucial. A link from a site
where the link text contains only the domain name is only useful
if the domain name contains keywords, (compensation,
claim, accident, personal
injury etc) Link building strategies can be managed to target
niche markets using keywords which other sites are not optimising
for e.g. damages, physiotherapy or regional keywords such as
accident
compensation merseyside.
Currently
Blue Room are only taking on SEO work for clients in these areas
as we do not have the time and resources to write copy and build
the web-pages themselves. This is due to on-going contracts
with other clients for SEO work. |
